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Haliborange PR Case Study | Fuel PR

Learn how Fuel PR delivers public relations services with intelligence and efficiency – a crucial demand from all of our clients.

The following is a case study of Fuel PR client, Haliborange – the UK’s number one children’s supplement brand, loved and trusted for generations.


Schools Programme


  • Create PR campaign to address dual issue of oily fish unpopularity and expensive supplementation (frequently resulting in reflux)
  • Change consumer behaviour
  • Influence/increase sales


  • Create, deliver and manage nationwide schools programme via Nationwide Haliborange Classroom Study Campaign
  • Involve independent KOLS with extensive local, regional and then national media campaigns
  • Deliver national call to action launched at House of Commons


  • 35% improvement in children’s concentration after 6 weeks
  • Unprecedented media coverage, sales and category share levels
  • Fastest growing Omega 3 brand in buoyant VMS category
  • Ecstatic clients!


It’s easy to contact us at Fuel & Refuel PR. For more information please contact

Gillian Waddell at Fuel PR (Gillian@fuelrefuel.com).

My Internship Experience at Fuel PR | Fuel PR

fuelpr_logo_transparent-kopiaIt was only a week after I had completed my final exam at Leeds University that I started my three month internship at Fuel PR. Having not had any previous experience in the PR industry, I would be lying if I said I wasn’t a bit apprehensive and nervous about starting, not just at a new company, but starting my life in the world of work!

I am sure everyone could sense my anxiety in my first week, but fast forward a couple weeks and I felt I had been there three months and not three weeks as I was made to feel part of the Fuel team. There was always a helping hand nearby to help me find my feet and always someone who I could turn to if I had any questions, so I felt I settled in very quickly.


Being a keen sportsman and having an interest in the health and fitness industry, I was excited to find out I had the opportunity to work with clients such as Pulsin’, BodyBuilding.com, Life Changing Fitness and most recently, Fitness Genes. One of the things I enjoy most about working at Fuel PR, is that I am constantly being challenged daily with a variety of different tasks for each client, may that be with media relations, putting together reports and media snapshots, selling in newsworthy stories or just brainstorming ideas.

Three months later, having been offered a permanent full time job at Fuel, I am now starting my role as a Junior Account Executive. I am extremely grateful to Gillian and the management team at Fuel for providing me with this opportunity to continue to learn and be part of the team here at Fuel PR.

If I had any advice for those wanting to start a job in PR, it would be to throw yourself into it and keep wanting to learn and expand your knowledge. There are always going to be challenges and moments where you feel you are struggling, but there is always someone to help.

PS. I have not been paid for this! 😉

For career opportunities at Fuel PR please contact Nadia Travers (Nadia@fuelrefuel.com) or Leandra Cardozo (Leandra@fuelrefuel.com).

IXXI Cosmetics Appoints Fuel PR | Fuel PR

Gillian Waddell, Managing Director of Fuel PR, is delighted to announce appointment as the UK PR agency for French cosmetic brand IXXI. IXXI is a natural cosmetic brand with a focus on anti-ageing care with a deep-lying connection to nature and its secrets, primarily using Pine Extracts from France. IXXI have created eight skincare ranges for different skin types and ages ranging from women in their 20’s to 40+ for those with sensitive skin all the way through to oily skin.

ixxi-marque-francaise http://www.ixxi-cosmetics.co.uk/

For further information please contact Leandra Cardozo at Fuel PR (Leandra@fuelrefuel.com)

How exercise can undo the harm of drinking and help you get over the post-holiday blues | Fuel PR

Bodybuilding.com Shows You How

The end of summer is a misery for many of us – because we’ve just come back from holiday, we’ve put on a few pounds and the kids are whinging about going back to school.

We may have also over-indulged on alcohol, which we know is never good for our bodies or our fitness.

It’s also the most popular season for couples to split or take time out from each other. As a result, many people feel uncomfortable, anxious or depressed.


Bodybuilding.com, the world’s largest online fitness community, knows that once you get motivated, exercise can make a big difference.

Research has shown that regular exercise offsets the harms of alcohol including cancer and heart disease. It found that adults who drink regularly but do an hour’s physical activity a day are no more likely to die than teetotallers.

Experts say exercise counteracts many of the harmful processes which occur in the body after drinking alcohol. These include inflammation of the cells and a rise in certain hormone levels, which trigger cancer and other illnesses.

Research on anxiety, depression and exercise also demonstrates that the psychological and physical benefits of exercise can help reduce anxiety and improve your general mood.[1]

The links between anxiety, depression and exercise aren’t entirely clear — but working out and other forms of physical activity can definitely ease symptoms of anxiety or depression and make you feel better.alcohol-hangover-event-death-52507

Regular exercise probably helps ease depression in a number of ways, which can include:[2]

  • Releasing feel-good brain chemicalsthat may ease depression (neurotransmitters, endorphins and endocannabinoids)
  • Reducing immune system chemicalsthat can worsen depression
  • Increasing body temperature,which may have calming effects

Regular exercise has many psychological and emotional benefits, too. It can help you:[3]

  • Gain confidence. Meeting exercise goals or challenges, even small ones, can boost your self-confidence. Getting in shape can also make you feel better about your appearance, especially after an over-indulgent holiday time
  • Take your mind off worries.Exercise is a distraction that can get you away from the cycle of negative thoughts that feed anxiety and depression
  • Get more social interaction.Exercise and physical activity may give you the chance to meet or socialize with others. Just exchanging a friendly smile or greeting as you walk around your neighborhood can help your feel good factor
  • Cope in a healthy way.Doing something positive to manage anxiety or depression is a healthy coping strategy

The word “exercise” may make you think of running laps around the gym. But exercise includes a wide range of activities that boost your activity level to help you feel better.

Certainly running, lifting weights and other fitness activities that get your heart pumping can help. But so can physical activity such as gardening, washing your car,

walking around the block or engaging in other less intense activities. Any physical activity that gets you off the couch and moving can help improve your mood.

You don’t have to do all your exercise or other physical activity at once. Broaden how you think of exercise and find ways to add small amounts of physical activity throughout your day.

For example, take the stairs instead of the elevator. Park a little farther away from work to fit in a short walk. Or, if you live close to your job, consider biking to work.

Bodybuilding.com, experts in managing personal exercise and diet programmes, is designed to inspire you to enjoy and improve your fitness levels. Just a brisk walk or

work-out can add extra years to your life and scientists have discovered that a 20-25 minute walk every day can help prevent you from dying prematurely.[4]

Andrew Ivers, Senior Marketing Manager at Bodybuilding.com says: “Our world-leading expert team are ideally placed to advise on the best routine for each

individual. Managing the diet is also very important and our nutritionists tailor programmes, depending on weight loss and maintenance goals.”[5]

Susan, a mother of two in her 40’s says: “It’s so important to get the post-holiday family mood right because everyone feels unsettled. I really like the idea of a tailored fitness and diet regime because it works for me and also my husband and is already making a difference. I know that my kids have noticed too!”

Expert Advice, Guidance and Support

  • Visit bodybuilding.com. As the world’s largest online fitness network, there is simply no equivalent. Bodybuilding.com is home to thousands of first class articles and interactive fitness tutorials from some of the world’s top athletes, trainers and nutritionsts, which users can download and use absolutely free
  • Bodyspace, an app within the bodybuilding.com community, is especially supportive, with its online forums and community networks – ideal for discovering new ways to help your fitness levels and encouraging each person to keep going!

Visit Bodybuilding.com to get involved!


For more information contact Gillian Waddell at Gillian@fuelrefuel.com or Adam Smith at Adam@fuelrefuel.com